The Demand Gen System – VCA Client Center

Course Content

Welcome to The Demand Gen System

Demand Gen System Project Milestones

Phase 1: Filling Gaps

What Is Demand Gen?

Find The Gaps In Your DG System 2 Steps

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Evaluate Your Marketing Activities

Evaluate Your Sales Activities

Plug The Gaps In Your DG System 3 Steps

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Brainstorm Channel Obstacles and Opportunties

Develop Your Gap-Closing Hypotheses

Fill Gaps By Running An Experiment

Checkpoint: First Steps

Phase 2: Effective Lead Qualification

What Is Value To The Client?

Assess Marketing Qualification 2 Steps

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Clarify What Makes an MQL

Apply the MQL Checklist

Assess Sales Qualification 3 Steps

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Identify Where Invites Happen

Ensure You’re Inviting The Right People

Validate Readiness and Motivation

Select Your Experiments 3 Steps

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Choose Your Experiment

Checkpoint: Midway Point

Phase 3: Create Efficiency

What Is The Core Process?

Complete The Value Map

Identify Bottlenecks & Their Root Cause 1 Step

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Value Map Examples

Checkpoint: Wrap Up

Next Steps

Congratulations – You Made It!